by Stephanie Williams
When you’re traveling, you may encounter many unfamiliar traces of the world around you. While it’s true that we are people of comfort and often resistant to change, new and exhilarating experiences can often pique our interest – especially when it comes to the world of fashion.
But what makes fashion – especially slow and sustainable clothing – so unique? What makes us inclined to be driven toward a purchase, as opposed to shying away from it, or hesitating?
When we’re on the road, we can often make impulsive buying decisions. And maybe, fortunately (or not so fortunately for our wallets) we can be blessed by the diversity of clothing ranges that are presented to us.
Craftsmanship, unlike fast fashion, offers another way of seeing travel, as well as clothing.
It asks us to look at the small details and intricacies of a garment instead of overlooking them. It requires our eye to develop a liking to the precision of a seam, the finish of a hem.
The real question is, are we more or less likely to pay attention to these details when we’re on the road, and quickly making impulsive buys?
What Does Craftsmanship Actually Mean?
Craftsmanship, while typically associated with luxury, does not need to be so. When you think of “craftmanship,” I’m sure what comes to mind isn’t the H&M at your local mall. You’d imagine hand embroidery, rare fabrics, and garments that require hours on end to complete.
But to have true craftsmanship is so much more than just your local price tag.
At its heart, craftsmanship is essentially about intention and execution – not about how much cash you have in your pocket.
The Art of Looking Closer
The more closely you look at a fabric, the more you begin to understand that fashion isn’t simply about what is visible on the surface in a photograph.
Fashion is inherently fast-paced. For some, this is a gift; it’s where they thrive. For others, it’s a challenge,, and something that they dread thinking about.
So, the next time you see a fabric, we would challenge you to take a closer look. To discover that not everything you wanted – whether traveling or not- was visible at first glance.
Details matter more than you think.



